“What’s the point? They’re so big and I’m just one person.” Everyone has experienced this moment of frustrated defeat. It usually comes immediately after hanging up with some faceless person on the other end of a corporate “helpline.” For the hour and half of time you just wasted, all you receive is the knowledge that there was nothing that that person could do to help. The corporation has ripped you off, you tried to get them to fix it, and all they’ve done is make you even madder. AWWWW!!! It is at this moment that the crushing feeling of helplessness sets in. So what’s the point?
Actually, there may be something you can do. Perhaps you remember the ruckus raised over “natural” foods. As consumers became more health conscious, the food industries responded by providing “natural” foods. These ranged from granola to toothpaste. But some of these claimed “natural” foods were full of synthetics. The FDA refused to get involved, so some consumers began public awareness campaigns against these pseudo “natural” products. Individual consumers also turned to the courts. By using class actions, consumers caused whole industries to begin taking synthetics out of their “natural” products and today many (but not all) “natural” products are actually natural.