NEW YORK & MINNEAPOLIS–(BUSINESS WIRE)–Consumers from New York and California filed a class action lawsuit in federal district court in New York today against KAS Direct LLC, alleging that the company uses deceptive marketing and business practices to promote its Babyganics line of infant-oriented health, hygiene, and personal-care and household cleaning products, said plaintiffs law firm Halunen Law.
Despite its name, the suit alleges that most Babyganics products are not manufactured using organic ingredients. Yet the company’s marketing has made them appear as the organic and therefore safer and healthier – if costlier – alternative to thousands of American parents concerned about reducing their babies’ physical exposure at home to potentially harmful synthetic chemicals the complaint alleges. Most Babyganics infant care products are applied directly to the skin, such as sunscreens, diaper rash rubs, insect repellents, and hand and face wipes. The suit alleges that consumers have become increasingly concerned about the effects of synthetic and chemical ingredients in their products and that Babyganics is capitalizing on consumers’ concerns and their desire for “organic products.”